Business growth is at the centre of our ambitious plan, and we are clear that we need to become more famous than we are today to realise those ambitions. We have tried a range of marketing strategies to build our industry profile to varying degrees of success, however, there has not been a consistent and coordinated strategy run by an experienced practitioner.
We now need a Marketing Manager to help the leadership team ensure this new business growth is sustainable, that as an organisation we deliver on our collectively marketing activities and become more famous so that more prospective clients come to work with us.
To execute the overall marketing strategy, ensuring that the business is doing everything it can to build industry awareness and new business leads. Representing this element of the company roadmap as part of the leadership team.
To work with the exec team to define the overall marketing goals and channel tactics and then run the ongoing programme of delivery. These will include working with our in-house SEO, content, paid media teams and also working with our PR agency.
To ideate and implement the agency’s organic social and digital media marketing campaigns.
To help organise any industry sponsorships and client facing webinars/events targeting specific industry verticals.
To manage our marketing budget and ensure the investment is delivering our KPIs.
To be an integral member of the management team and be required to report on marketing deliverables.
The role has been designed for an experienced mid level B2B marketeer working on a part time basis.