- 5 + years ​

- Ideally ex- digital agency and now is a successful freelancer​

- Could be ex journo who can PR ​

- Experience working on securing press coverage across a high number of sites consistently for known retail brands. ​

- Has an extensive black book of contacts across the States - Local knowledge of the titles and topical news and trends to newsjack ​

- Feed back to UK teams to guide on approach and content ideas to sell in to press ​

- Able to hit a press link target independently ​

- Knowledge of SEO essential - Experience in gaining links through product and content sell in ​

- Experience in fashion ​

- Excellent presentation and written skills ​

- Experience in client facing and management